The Official Notabag

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One bag, three ways to carry it.

Notabag Duffel

New arrival:

Reflective Navy Blue

Our sustainable approach

Notabag was always meant to reduce waste by offering reusable, smart, and durable alternative to singe-use plastic bag.

Making positive impact

As a member of 1% for the Planet, we commit 1% of our annual sales to environmental nonprofits.

Award-wining design

We are driven by the idea that functionaly useful products improve our lives. We believe in the beauty of simplicity and power of intuitive design.

Super smart. Super simple.

Shop by Category

Notabag Original

Notabag Tote

Notabag Crossbody

Notabag Crossbody Light

Notabag Duffel

Notabag Keychain

Featured In

"... the versatile brilliance of this basic idea ensures that it will become one of your favorites!"

"That smart transforming tote is the only grocery bag you'll ever need"

“Notabag’s design is innovative because it allows the product to transform itself in the simplest way possible.”

“Ruckzuck Rucksack”

“Incredibly practical.”

“Made me look—what a fun gift! Also, they make reflective ones, for you bikers out there!”

“…the most glorious everyday’s companion of the month”

"The Notabag backpack|tote hybrid is the only reusable bag you need"

Get Inspired

Discover our limited editions and special collaborations.

NEW: Duffel Bag

Macarena Luzi Collection

Gradient Collection

Tour de France Collection

Mireia Collection

WAOOO Collection

The City Works Collection

Petra Erikson Collection