Who We Are
Notabag emerged as a solution to a specific, real-life problem: tote bags are impractical on a bike. From there came an idea, and the design that eventually became the original bag-backpack hybrid.
We are driven by the idea that functionally useful products improve our lives. It makes us extremely proud to be awarded and ranked among the best products in the German and international design landscape.
We’re not just about the product. Making eco-conscious choices becomes obvious when the solutions are practical, aesthetic, and make our lives easier. As a member of 1% for the Planet organization, we commit 1% of our annual sales to environmental nonprofits.
As a young brand, we are driven by the idea that functionally useful products improve our lives. We believe in the beauty of simplicity and power of intuitive design. It makes us extremely proud to be ranked among the best products in the German and international design landscape.
Mission
We create quality products that simplify daily life while increasing our positive impact on the environment.
Values
Our brand comes from a place of caring and wanting to make the world a better place—not profit at any price.
Heavy traffic. Horns honking. Balance getting shaky. Grocery bags hitting the front wheel.
Notabag founder, Adnan Alicusic, found himself narrowly avoiding an accident on his bicycle, carrying groceries in traffic. It made him wish he had brought his backpack instead of struggling with the plastic sliding along his handlebars. The cogs began turning in his head, and the idea to create the original tote bag-backpack hybrid was born.
He wanted a simple solution that could fit in his pocket, so he could use it only when needed. Smaller and less cumbersome than a normal backpack, but practical and easier to carry than a tote bag, Notabag came to life.
The idea for Notabag was born on a bike. By now, millions of people are using our products – both on and off bike.
Featured In
"... the versatile brilliance of this basic idea ensures that it will become one of your favorites!"
"That smart transforming tote is the only grocery bag you'll ever need"
“Notabag’s design is innovative because it allows the product to transform itself in the simplest way possible.”
“Ruckzuck Rucksack”
“Incredibly practical.”
“Made me look—what a fun gift! Also, they make reflective ones, for you bikers out there!”
“…the most glorious everyday’s companion of the month”
"The Notabag backpack|tote hybrid is the only reusable bag you need"