The New Notabag Identity

Notabag emerged as a solution to a specific, real-life problem; tote bags are impractical on a bike. From there came an idea, and the design that eventually became the original tote bag-backpack hybrid. But we’re not just about the product.

The New Notabag

Today Notabag has grown a small core team and become an established brand. As we continue to look forward, we wanted our new identity to reflect our vision, yet maintain the core element that started everything.